What is “High-touch” Technology?

Megatrends author John Naisbitt described “high-touch” as a potent combination of user-friendly technology with human interaction to help save time, solve a problem or streamline a process. In the world of trade shows, conventions and meetings, event planners often fail the “high-touch” test by choosing automation over human interaction.

At CTE, our friendly and helpful people are the face behind our technology. For example, Message Center personnel are always onsite to answer questions or to take personal request.

With CTE, our proprietary technology doesn’t replace the personal touch… it enhances it. And our clients tell us it’s the kind of touch their attendees love.